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Michelle Bisson
Professional Portfolio
Professional Portfolio
Michelle Bisson
Brand
Management
Brand Platform
Foundational structure that defines the brand - who, what, why - what it stands for, and how it is intended to be perceived and engaged —consistently.
Brand Governance
Providing tools and guardrails, the governance system of structures, processes, and accountability ensures everyone across the organization consistently follows guidelines—protecting and strengthening the integrity of the brand.
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Mass Media Campaigns
Create broad awareness and shared understanding at scale, helping organizations reach large, diverse audiences quickly and consistently, building positive perception and preference, and ultimately filling the acquisition pipeline.
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