Marketing Professional

Michelle Bisson

Senior marketing and business growth leader with 20+ years of experience driving measurable results across healthcare organizations and Fortune 500 consumer brands. Proven success leading brand, digital, and customer acquisition strategies that accelerate growth, strengthen market position, and deliver data-driven outcomes. Recognized for building and leading high-performing teams through a balanced approach to strategy, execution, collaboration, and talent development.

I'm eager to begin a new career chapter where I can contribute my marketing experience and help organizations achieve continued growth and success.

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Professional Experience

Summa Health | SummaCare

2017 — 2026

Promoted to lead a multidisciplinary team of marketing and communications leaders, successfully accelerating business growth and strengthening brand equity through enterprise-wide marketing, digital innovation, communications, creative services, content strategy, and brand transformation.
Launched a new health system brand campaign that grew consumer perception by 20% year-over-year.
Drove record-setting lead acquisition performance in Medicare Advantage growth initiatives.
Built and scaled a new CRM function achieving annual targets within year one.
Annual 2025 multi-channel and multi-service line marketing campaign achieved conversion rate of 35% by leveraging email, SMS, and direct mail strategies, resulting in measurable appointment growth for the health system.

Vice President, Enterprise Marketing

Summa Health

2014 — 2017

Led a comprehensive rebrand of a 20-year health system's outdated brand, encompassing market research, brand platform development, visual identity, creative assets, brand guidelines, and a centralized employee and vendor brand portal resulting in 100% internal and external adoption.
Coordinated cross-functional teams to leverage system rebrand for insurance entity rebrand.
Optimized SEO and SEM performance, achieving a 20% higher ad conversion rate.
Oversaw the RFP process and selection of new brand and SEM agency partners, establishing strategic relationships that enhanced marketing performance and supported organizational growth.

Director, Digital and Brand Marketing

2012 — 2014

Summa Health

Re-engineered digital marketing infrastructure by centralizing and consolidating 25+ patient-facing websites, multi-channel platforms, agency management, and analytics scorecards.
Established SEM and performance analytics.

Marketing Specialist

J.M. Smucker Company

2011 — 2012

Led digital strategy (content, social, SEM, performance analytics) for the Baking & Oils portfolio, including Crisco, Pillsbury, Eagle Brand, and Martha White.
Led website redesigns for Crisco and Pillsbury.
Google agency liaison for all portfolio brands.

Product Manager, Digital Media

2011 — 2012

WhiteSpace Creative

Manager, Account and Digital Development

Managed client relationships and served as the primary liaison between clients, creative teams, and developers.
Oversaw website development projects from concept through launch, ensuring projects stayed on time and within budget.
Supported business development efforts through client presentations, proposals, and account growth opportunities.

American Greetings

2006 — 2008

Led digital marketing strategy for iconic character brands, including Holly Hobbie, Strawberry Shortcake, and Care Bears, growing audience engagement and driving more than 4.5 million monthly unique website visits.
Coordinated digital marketing activities across licensed properties, partnering with licensors and cross-functional teams to support the promotion of movies, toys, apparel, and consumer products while maintaining brand consistency and maximizing audience reach.

Product Manager, Digital Media

Core Competencies & Expertise

Strategic marketing leadership within healthcare and health plan sectors, focusing on high-impact results, activation excellence, and brand transformation.

C-Suite & Executive Leadership

Experience with high-impact leadership roles, emphasizing strategic vision and P&L responsibility.

Healthcare & Health Insurance Expertise

Highlighting clinical excellence and regulatory compliance for practitioners and health plan operations.

Digital Marketing Ecosystem Management

Translating complex technical expertise into compelling narratives for Silicon Valley and beyond.

Creative & Media Brand Activator

Translating artistic brand vision and production management skills for strategists, designers, writers, and agency partners.

Education & Credentials

Master of Business Administration (MBA)

University of Akron, Akron, Ohio

Graduated: 2021 - 2023

Bachelor of Science, School of Journalism

Major: Advertising | Minor: Marketing

Kent State University, Kent, Ohio

Graduated: 1986-1991

Professional Engagement

Board of Directors

Cuyahoga Valley National Park Conservancy 2026

Ohio Health Choice 2023 - 2025

Project Grad (Akron Public School System) 2020 - 2023

Rachael's Angels 2017 - 2019

External Involvement

Akron Leadership Signature Class 35 Graduate | 2019

Healthcare Internet Conference Speaker | 2018

Internal Involvement

Summa Health Executive Leadership Team | 2019 - 2026

SummaCare Leadership Team | 2020 - 2026