Michelle Bisson
Professional Portfolio
Professional Portfolio
Michelle Bisson
Market
Research
Annual Brand Tracker
Evaluating brand health annually to measure and trend awareness, perception, preference, and equity data points helps organizations to understand how the brand is performing in the market and how it is changing. These insights inform strategy, validate marketing effectiveness, guide investment decisions, and identify opportunities to strengthen positioning and competitive advantage.
Campaign Studies
Evaluate advertising effectiveness with target audiences before, during, or after launch to assess message clarity, brand recall, emotional impact, and purchase intent, helping to optimize creative and media performance. These insights reduce risk, improve return on investment, and ensure campaigns are both persuasive and aligned with strategic objectives.